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Exploring the Influence of Green Transparency on the Purchase Intention of Green Products
The issue of greenwashing has raised consumers’ suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen and Chang, 2013). There has also been a growing demand for green brand authenticity at a broader level, which has become an essential criteria for ch...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Colecção: | Journal of Emerging Trends in Marketing and Management |
| Assuntos: | |
| Acesso em linha: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_65.pdf |
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