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Sponsorship recall and recognition: The case of the 2007 Cricket World Cup
Millions of rands are spent on sponsorship in general every year, and on sports sponsorships in particular. Yet little is known about the effectiveness of this expenditure. In addition, sponsors are often not sure whether only their brands benefit from a sponsorship or whether competing brands in th...
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| Hoofdauteurs: | , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
AOSIS
2008-06-01
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| Reeks: | South African Journal of Business Management |
| Online toegang: | https://sajbm.org/index.php/sajbm/article/view/556 |
| Tags: |
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