MARKETING AND INNOVATION – A RELATIONSHIP APPROACH

This paper deals with innovation from a relationship marketing perspective, the company's ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty through customer satisfaction. The analysis...

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Opis bibliograficzny
1. autor: Rodica Boier
Format: Artigo
Język:Inglês
Wydane: University of Bacău 2014-12-01
Seria:Studies and Scientific Researches: Economics Edition
Hasła przedmiotowe:
relationship marketing
innovation
new product development
stakeholders
innovation networks
Dostęp online:http://sceco.ub.ro/index.php/SCECO/article/view/267
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