MARKETING AND INNOVATION – A RELATIONSHIP APPROACH

This paper deals with innovation from a relationship marketing perspective, the company's ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty through customer satisfaction. The analysis...

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Bibliographic Details
Main Author: Rodica Boier
Format: Artigo
Language:Inglês
Published: University of Bacău 2014-12-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
relationship marketing
innovation
new product development
stakeholders
innovation networks
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/267
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