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MARKETING AND INNOVATION – A RELATIONSHIP APPROACH
This paper deals with innovation from a relationship marketing perspective, the company's ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty through customer satisfaction. The analysis...
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| Autor Principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
University of Bacău
2014-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Assuntos: | |
| Acceso en liña: | http://sceco.ub.ro/index.php/SCECO/article/view/267 |
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