MARKETING AND INNOVATION – A RELATIONSHIP APPROACH

This paper deals with innovation from a relationship marketing perspective, the company's ability to maintain interactions with its stakeholders, to take advantage from the information achieved, and this way to create new products and generate loyalty through customer satisfaction. The analysis...

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Bibliografiske detaljer
Hovedforfatter: Rodica Boier
Format: Artigo
Sprog:Inglês
Udgivet: University of Bacău 2014-12-01
Serier:Studies and Scientific Researches: Economics Edition
Fag:
relationship marketing
innovation
new product development
stakeholders
innovation networks
Online adgang:http://sceco.ub.ro/index.php/SCECO/article/view/267
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