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Customer loyalty in the South African long-term insurance industry
The primary objective of this study is to investigate the influence of selected independent variables, two-way communication and conflict handling on intentional customer loyalty via Customer Relationship Management (CRM) as the intervening variable within the South African long-term insurance envir...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
2013-04-01
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| Colecção: | Acta Commercii |
| Acesso em linha: | https://actacommercii.co.za/index.php/acta/article/view/167 |
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