Impact of environment on marketing strategy

Today companies faced with manifold shifts arose in business environment recently but particularly during the last two decades. Such issues ask for sharp response rate by companies as well as very solid level of marketing intelligence, research and customer loyalty development. Paper discuss the imp...

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Bibliographische Detailangaben
1. Verfasser: Stanišić Olivera
Format: Artigo
Sprache:Inglês
Veröffentlicht: Srpsko udruženje za marketing 2005-01-01
Schriftenreihe:Marketing (Beograd. 1991)
Schlagworte:
marketing environment
marketing strategy
globalized marketplace
globalization
competitiveness
Online Zugang:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710504214S.pdf
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