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Impact of environment on marketing strategy

Today companies faced with manifold shifts arose in business environment recently but particularly during the last two decades. Such issues ask for sharp response rate by companies as well as very solid level of marketing intelligence, research and customer loyalty development. Paper discuss the imp...

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Bibliografski detalji
Glavni autor: Stanišić Olivera
Format: Artigo
Jezik:Inglês
Izdano: Srpsko udruženje za marketing 2005-01-01
Serija:Marketing (Beograd. 1991)
Teme:
Online pristup:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710504214S.pdf
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