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The impact of internal business environment on marketing strategies effecting marketing performance
This research specifically aims to evaluate the influence of directly and indirectly internal business environments on the marketing strategy and marketing performance of the retail industry in the city of Bandung. The population in this study amounted to 442 minimarkets with the formula Slovin to d...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Ümit Hacıoğlu
2020-07-01
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| coleção: | International Journal of Research In Business and Social Science |
| Assuntos: | |
| Acesso em linha: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/778 |
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