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Measuring A Customer Intimacy Culture In A Value Discipline Context
The purpose of the study was to evaluate a questionnaire for the assessment of a customer intimacy culture in the value discipline context. The main survey was completed by using a convenience sample of permanent employees (N = 200) at line, middle and top management levels of an organisation in the...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
2004-11-01
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| Colecção: | SA Journal of Human Resource Management |
| Assuntos: | |
| Acesso em linha: | https://sajhrm.co.za/index.php/sajhrm/article/view/49 |
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