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Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI...
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| Formato: | Livro |
| Idioma: | Inglês |
| Publicado em: |
KIT Scientific Publishing
2012
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| Assuntos: | |
| Acesso em linha: | https://directory.doabooks.org/handle/20.500.12854/44459 |
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