DIGITAL MARKETING: CONSUMER BEHAVIOR

Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the...

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Detalles Bibliográficos
Main Authors: G. V. Butkovskaya, A. V. Statkus
Formato: Artigo
Idioma:Russo
Publicado: Publishing House of the State University of Management 2019-06-01
Series:Вестник университета
Assuntos:
digital technologies
consumer behavior
digital marketing
process of making a purchasing decision
digital environment
Acceso en liña:https://vestnik.guu.ru/jour/article/view/1450
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