Nalaganje...
Brand awareness and buying intention in the online environment
The importance of the Internet marketing continually rises. However, there is a lack of the studies which investigate the effectiveness of the online campaigns aimed at the users in the transitional countries. This research aims to explore the correlation between the time that user spend on a websit...
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| Glavni avtor: | |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Srpsko udruženje za marketing
2015-01-01
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| Serija: | Marketing (Beograd. 1991) |
| Teme: | |
| Online dostop: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711504277F.pdf |
| Oznake: |
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