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Guava Jam packaging determinant attributes in consumer buying decision

Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance w...

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Bibliografske podrobnosti
Main Authors: Maria Inês Souza Dantas, Vânia Nakajima, Damiana Diniz Rosa, Fábia Oliveira Andrade, Camila Canzian, Hércia Stampini Duarte Martino
Format: Artigo
Jezik:Inglês
Izdano: Sociedade Brasileira de Ciência e Tecnologia de Alimentos 2011-09-01
Serija:Food Science and Technology
Teme:
Online dostop:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003&lng=en&tlng=en
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