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Guava Jam packaging determinant attributes in consumer buying decision

Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance w...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Maria Inês Souza Dantas, Vânia Nakajima, Damiana Diniz Rosa, Fábia Oliveira Andrade, Camila Canzian, Hércia Stampini Duarte Martino
Μορφή: Artigo
Γλώσσα:Inglês
Έκδοση: Sociedade Brasileira de Ciência e Tecnologia de Alimentos 2011-09-01
Σειρά:Food Science and Technology
Θέματα:
Διαθέσιμο Online:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003&lng=en&tlng=en
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