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Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands

This paper deals with the subject of Corporate Social Responsibility as a key element to design internal marketing strategies and changes related to the luxury hotel industry on the Balearic Islands. Although all changes are still fresh in the manager’s mind, something seems to be changing in the i...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Miguel Trías-Vilar, María Antonia García-Sastre
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Research Group on Marketing and Operative Research 2013-08-01
श्रृंखला:Responsibility and Sustainability
विषय:
ऑनलाइन पहुंच:https://responsibility-sustainability.org/index.php/R-S/article/view/12
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