Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands

This paper deals with the subject of Corporate Social Responsibility as a key element to design internal marketing strategies and changes related to the luxury hotel industry on the Balearic Islands. Although all changes are still fresh in the manager’s mind, something seems to be changing in the i...

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Bibliographic Details
Main Authors: Miguel Trías-Vilar, María Antonia García-Sastre
Format: Artigo
Language:Inglês
Published: Research Group on Marketing and Operative Research 2013-08-01
Series:Responsibility and Sustainability
Subjects:
corporate social responsibility
strategic marketing
hotels
Balearic Islands
Online Access:https://responsibility-sustainability.org/index.php/R-S/article/view/12
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