Talent attraction and retention through brand building: An exploration of practices in companies that are top South African brands

Orientation: Companies leverage employer, internal and corporate brand building practices as they compete to attract and retain the rare talent required for organisational success. Research purpose: To explore, in the context of global leading practice, the talent attraction and retention practices...

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Bibliographic Details
Main Authors: Michelle B. Wolfswinkel, Carla Enslin
Format: Artigo
Language:Inglês
Published: AOSIS 2020-12-01
Series:SA Journal of Human Resource Management
Subjects:
talent
talent attraction
talent retention
employer brand
internal brand
talent management
brand management
corporate brand
south africa
qualitative research
Online Access:https://sajhrm.co.za/index.php/sajhrm/article/view/1443
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