Talent attraction and retention through brand building: An exploration of practices in companies that are top South African brands

Orientation: Companies leverage employer, internal and corporate brand building practices as they compete to attract and retain the rare talent required for organisational success. Research purpose: To explore, in the context of global leading practice, the talent attraction and retention practices...

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Библиографические подробности
Главные авторы: Michelle B. Wolfswinkel, Carla Enslin
Формат: Artigo
Язык:Inglês
Опубликовано: AOSIS 2020-12-01
Серии:SA Journal of Human Resource Management
Предметы:
talent
talent attraction
talent retention
employer brand
internal brand
talent management
brand management
corporate brand
south africa
qualitative research
Online-ссылка:https://sajhrm.co.za/index.php/sajhrm/article/view/1443
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