Consumers’ Perspectives on Alternative Short Food Supply Chains Based on Social Media: A Focus Group Study in Spain

Nowadays, an increasing number of consumers are demanding more information and more direct contact with food producers in order to avoid the various intermediaries in the supply chain, thus improving food traceability and price transfer. This has led to the development of more direct (short) food su...

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Detalhes bibliográficos
Main Authors: Ahmed Elghannam, Francisco J. Mesias, Miguel Escribano, Lina Fouad, Andres Horrillo, Alfredo J. Escribano
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2019-12-01
Colecção:Foods
Assuntos:
short food supply chains
focus groups
social media
alternative supply chains
electronic word of mouth (ewom)
social media marketing
Acesso em linha:https://www.mdpi.com/2304-8158/9/1/22
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