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Retailer Channel Decisions of Consumer Electronics Supply Chain in a Competitive Environment

To identify the optimal channel structure in the consumer electronics industry, the issue of channel optimisation was studied in a supply chain with one retailer and one manufacturer. This study discussed how the retailer can effectively sell products through either the online/offline retail channel...

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Detalhes bibliográficos
Main Authors: Lihua Zeng, Jian Wang, Yongshi Hu
Formato: Artigo
Idioma:Inglês
Publicado em: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2018-01-01
Colecção:Tehnički Vjesnik
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Acesso em linha:https://hrcak.srce.hr/file/311146
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