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Retailer Channel Decisions of Consumer Electronics Supply Chain in a Competitive Environment
To identify the optimal channel structure in the consumer electronics industry, the issue of channel optimisation was studied in a supply chain with one retailer and one manufacturer. This study discussed how the retailer can effectively sell products through either the online/offline retail channel...
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Main Authors: | , , |
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Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2018-01-01
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Colecção: | Tehnički Vjesnik |
Assuntos: | |
Acesso em linha: | https://hrcak.srce.hr/file/311146 |
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