CONSIDERATIONS ON USING THE SITUATIONAL CRISIS COMMUNICATION THEORY IN THE CRISIS COMMUNICATION PLANNING ACTIVITIES OF ROMANIAN ARMED FORCES’ INFORMATION AND PUBLIC RELATIONS STRUCTURES

Organizational crisis situations – quite frequently met in military establishments, as well – represent a major threat against reputation, one of the most important intangible resources that organizations own. The Situational Crisis Communication Theory (SCCT) suggests focusing managerial efforts in...

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Main Authors: George DAVID, Ion CHICIUDEAN
Formáid: Artigo
Teanga:Inglês
Foilsithe: Regional Department of Defense Resources Management Studies 2013-01-01
Sraith:Journal of Defense Resources Management
Ábhair:
Crisis Management
Crisis Communication
Crisis Responsibility
SCCT
Organizational Reputation
Spokesperson
Rochtain Ar Líne:http://journal.dresmara.ro/issues/volume4_issue1/17_david_chiciudean.pdf
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