MANAGING REPUTATION RISK AND SITUATIONAL CRISIS IN HIGHER INSTITUTIONS OF LEARNING
Extant literature on crisis and corporate reputation management has presented the Situational Crisis Communication Theory (SCCT) model as a valid and reliable framework for managing crisis and predicting stakeholders’ perceptions of organizations’ reputation in times of crisis. In order to verify th...
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| Publicat a: | Independent Journal of Management & Production |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2014
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=449544334012 |
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