Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia

The continuous growth of the fashion industry leaves tons of discarded clothing and garments. One way to address this issue is by upcycling or assembling worn or leftover garments into a new piece of clothing. With the growing sustainable awareness in Indonesia, consumers have started to look for cl...

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Bibliografiske detaljer
Main Authors: Anindita Hanadhyas, Nuri Wulandari
Format: Artigo
Sprog:Inglês
Udgivet: Bina Nusantara University 2022-02-01
Serier:Binus Business Review
Fag:
marketing strategy
online
upcycling
sustainable fashion
social media
Online adgang:https://journal.binus.ac.id/index.php/BBR/article/view/7534
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