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The evolution of the podcast as a marketing tool in fashion luxury brands
March 2020 changed the history of the world. And it also changed the fashion luxury industry. A virus attacked the whole world, whole nations were in lookdown and time stopped. This study’s aim is to examine how the brands used their podcasts as a marketing tool during the periods of pre-COVID and p...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | Revista Panamericana de Comunicación |
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| Κύριοι συγγραφείς: | , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Universidad Panamericana
2023
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=664975541002 https://www.redalyc.org/journal/6649/664975541002/ https://www.redalyc.org/journal/6649/664975541002/html/ https://www.redalyc.org/journal/6649/664975541002/664975541002.epub https://www.redalyc.org/journal/6649/664975541002/movil https://doi.org/10.21555/rpc.v5i1.2864 |
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