Загрузка...
MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
Сохранить в:
| Главные авторы: | , |
|---|---|
| Формат: | Artigo |
| Язык: | Russo |
| Опубликовано: |
Publishing House of the State University of Management
2017-03-01
|
| Серии: | Вестник университета |
| Предметы: | |
| Online-ссылка: | https://vestnik.guu.ru/jour/article/view/641 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|