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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Russo |
| 出版事項: |
Publishing House of the State University of Management
2017-03-01
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| シリーズ: | Вестник университета |
| 主題: | |
| オンライン･アクセス: | https://vestnik.guu.ru/jour/article/view/641 |
| タグ: |
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