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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Russo |
| Argitaratua: |
Publishing House of the State University of Management
2017-03-01
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| Saila: | Вестник университета |
| Gaiak: | |
| Sarrera elektronikoa: | https://vestnik.guu.ru/jour/article/view/641 |
| Etiketak: |
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