CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING

Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sci...

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Detalhes bibliográficos
Main Authors: Vladimir M. Kiselev, Oksana V. Korkacheva, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova
Formato: Artigo
Idioma:Russo
Publicado em: Plekhanov Russian University of Economics 2017-09-01
Colecção:Вестник Российского экономического университета имени Г. В. Плеханова
Assuntos:
convergence of sciences
corporate branding
behaviour correction
communications
Acesso em linha:https://vest.rea.ru/jour/article/view/90
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