The Analysis of Factors Affecting the Buying Interest of E-Commerce Customers

The goals of this research are to analyze factors affecting buying interest of e-commerce customers residing in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi in Indonesia. A questionnaire is developed as the data acquisition instrument and is pretested by 30 respondents. The pretest is i...

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Autores principales: Harisno Harisno, Deborah Herby
Formato: Artigo
Lenguaje:Inglês
Publicado: Bina Nusantara University 2018-05-01
Colección:CommIT Journal
Materias:
Interest of Customer, E-Commerce, Shopping Experience, Buying InterestInterest of Customer, E-Commerce, Shopping Experience, Buying Interest
Acceso en línea:https://journal.binus.ac.id/index.php/commit/article/view/2089
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