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The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and Herzegovina
In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence cons...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Russo |
| Publié: |
Academic Publishing House Researcher
2014-08-01
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| Collection: | Evropejskij Issledovatelʹ |
| Sujets: | |
| Accès en ligne: | http://www.erjournal.ru/journals_n/1409227749.pdf |
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