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The Impact of Brand Equity Assets on Consumer Preference for Foreign Brands in Bosnia and Herzegovina
In the free market consumers are faced with a different variation while they making purchase decision. Brand as a term, name, and symbol gives quality and satisfy needs of consumers and on that way assure self recognition. Main objective of this study is to determine the factors which influence cons...
Guardado en:
| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Russo |
| Publicado: |
Academic Publishing House Researcher
2014-08-01
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| Colección: | Evropejskij Issledovatelʹ |
| Materias: | |
| Acceso en línea: | http://www.erjournal.ru/journals_n/1409227749.pdf |
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