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Improving new product development (NPD) process by analyzing failure cases
Purpose - The purpose of this study is to develop an appropriate new product development (NPD) process of Company “T”, a medium-sized firm, by analyzing the existing NPD process and failure cases of the Company. Design/methodology/approach - The proposed research framework is as follows: first, pros...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Emerald Publishing
2017-01-01
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| Colección: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Materias: | |
| Acceso en línea: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-002 |
| Etiquetas: |
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