Llwytho...
Improving new product development (NPD) process by analyzing failure cases
Purpose - The purpose of this study is to develop an appropriate new product development (NPD) process of Company “T”, a medium-sized firm, by analyzing the existing NPD process and failure cases of the Company. Design/methodology/approach - The proposed research framework is as follows: first, pros...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Emerald Publishing
2017-01-01
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| Cyfres: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Pynciau: | |
| Mynediad Ar-lein: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-002 |
| Tagiau: |
Ychwanegu Tag
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