Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials

Qian Shang, 1 Jia Jin, 2 Guanxiong Pei, 3 Cuicui Wang, 4 Xiaoyi Wang, 5 Junping Qiu 6 1School of Management, Hangzhou Dianzi University, Hangzhou, People’s Republic of China; 2Business School, Ningbo University, Ningbo, People’s Republic of China; 3Zhejiang Lab, Hangzhou, Peop...

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Autori principali: Shang Q, Jin J, Pei G, Wang C, Wang X, Qiu J
Natura: Artigo
Lingua:Inglês
Pubblicazione: Dove Medical Press 2020-01-01
Serie:Psychology Research and Behavior Management
Soggetti:
online shopping
webpage order
purchase decisions
event-related potentials
p2
lpp
Accesso online:https://www.dovepress.com/low-order-webpage-layout-in-online-shopping-facilitates-purchase-decis-peer-reviewed-article-PRBM
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