Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials

INTRODUCTION: In online shopping, the webpage layout plays an important part in the consumer’s experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers’ instant purchase decisions for products. METHODS: Fourteen...

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Detaylı Bibliyografya
Yayımlandı:Psychol Res Behav Manag
Asıl Yazarlar: Shang, Qian, Jin, Jia, Pei, Guanxiong, Wang, Cuicui, Wang, Xiaoyi, Qiu, Junping
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Dove 2020
Konular:
Original Research
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC6966954/
https://ncbi.nlm.nih.gov/pubmed/32021507
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S238581
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