Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials

INTRODUCTION: In online shopping, the webpage layout plays an important part in the consumer’s experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers’ instant purchase decisions for products. METHODS: Fourteen...

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Bibliographic Details
Published in:Psychol Res Behav Manag
Main Authors: Shang, Qian, Jin, Jia, Pei, Guanxiong, Wang, Cuicui, Wang, Xiaoyi, Qiu, Junping
Format: Artigo
Language:Inglês
Published: Dove 2020
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Original Research
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6966954/
https://ncbi.nlm.nih.gov/pubmed/32021507
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S238581
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