Customer churn prediction for telecommunication industry: A Malaysian Case Study [version 1; peer review: 2 approved]

Background: Customer churn is a term that refers to the rate at which customers leave the business. Churn could be due to various factors, including switching to a competitor, cancelling their subscription because of poor customer service, or discontinuing all contact with a brand due to insufficien...

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Bibliografiske detaljer
Main Authors: Nurulhuda Mustafa, Lew Sook Ling, Siti Fatimah Abdul Razak
Format: Artigo
Sprog:Inglês
Udgivet: F1000 Research Ltd 2021-12-01
Serier:F1000Research
Fag:
Customer Churn
Net Promoter Score (NPS)
Data Mining Techniques
Classification and Regression Trees (CART)
eng
Online adgang:https://f1000research.com/articles/10-1274/v1
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