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Customer churn prediction for telecommunication industry: A Malaysian Case Study [version 1; peer review: 2 approved]

Background: Customer churn is a term that refers to the rate at which customers leave the business. Churn could be due to various factors, including switching to a competitor, cancelling their subscription because of poor customer service, or discontinuing all contact with a brand due to insufficien...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Nurulhuda Mustafa, Lew Sook Ling, Siti Fatimah Abdul Razak
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: F1000 Research Ltd 2021-12-01
Saila:F1000Research
Gaiak:
eng
Sarrera elektronikoa:https://f1000research.com/articles/10-1274/v1
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