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Managing service quality by managing the service customer
The need to manage service quality is becoming more urgent as links between service quality and business performance is becoming apparent. By breaking away from the traditional focus on the service employee, this article sheds light on strategies to manage service quality by managing the service cus...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
1998-09-01
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| Colecção: | South African Journal of Business Management |
| Acesso em linha: | https://sajbm.org/index.php/sajbm/article/view/774 |
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