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CONSTRUCTION INDEX OF CONSUMER LOYALTY

The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.

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Bibliografski detalji
Glavni autor: D. V. Lisafyeva
Format: Artigo
Jezik:Russo
Izdano: Nauka 2015-09-01
Serija:Modernizaciâ, Innovaciâ, Razvitie
Teme:
Online pristup:https://www.mir-nayka.com/jour/article/view/175
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