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Purchase Intention of Foreign Products

The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong....

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Библиографические подробности
Главные авторы: Ahasanul Haque, Naila Anwar, Farzana Yasmin, Abdullah Sarwar, Zariyah Ibrahim, Abdul Momen
Формат: Artigo
Язык:Inglês
Опубликовано: SAGE Publishing 2015-06-01
Серии:SAGE Open
Online-ссылка:https://doi.org/10.1177/2158244015592680
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