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Evaluating the Use of QR Codes on Food Products

Today, consumers consider food packaging to be as equally important as a product brand. In addition, the increase in smartphone usage by consumers has led marketers to design new forms of packaging. Among the latest marketing trends, smart packaging with the use of QR Codes is emerging as one of the...

詳細記述

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書誌詳細
主要な著者: Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas, Thomas Fotiadis, Leonidas Hatzithomas, Christina Boutsouki
フォーマット: Artigo
言語:Inglês
出版事項: MDPI AG 2022-04-01
シリーズ:Sustainability
主題:
オンライン・アクセス:https://www.mdpi.com/2071-1050/14/8/4437
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