Evaluating the Use of QR Codes on Food Products

Today, consumers consider food packaging to be as equally important as a product brand. In addition, the increase in smartphone usage by consumers has led marketers to design new forms of packaging. Among the latest marketing trends, smart packaging with the use of QR Codes is emerging as one of the...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Main Authors: Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas, Thomas Fotiadis, Leonidas Hatzithomas, Christina Boutsouki
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2022-04-01
Colecção:Sustainability
Assuntos:
packaging
QR code
food products
consumer behavior
Acesso em linha:https://www.mdpi.com/2071-1050/14/8/4437
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados