Yüklüyor......
Finding and utilizing opinion leaders: Social networks and the power of relationships
Research suggests that consumer choice is sub-optimal: simply we satisfice. Limited data, time and expertise render our rationality ‘bounded’. The opinion leader offers a solution to this problem: when faced with a complex choice, we often seek the opinion of an expert. The Web has fueled an unprece...
Kaydedildi:
| Asıl Yazarlar: | , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
AOSIS
2009-09-01
|
| Seri Bilgileri: | South African Journal of Business Management |
| Online Erişim: | https://sajbm.org/index.php/sajbm/article/view/545 |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|