Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach

Along with the development of the Internet and technology, food retailers have increasingly adopted online channels that enable consumers to buy food products online. This research aims to investigate the factors that influence consumer attitude and intention towards online food purchasing. A resear...

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Detalhes bibliográficos
Main Authors: Thi Thu Ha Nguyen, Ninh Nguyen, Thi Bich Loan Nguyen, Thi Thu Hoai Phan, Lan Phuong Bui, Hee Cheol Moon
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2019-11-01
Colecção:Foods
Assuntos:
online food shopping
technology acceptance model
website
trust
attitude
purchase intention
emerging economy
vietnam
Acesso em linha:https://www.mdpi.com/2304-8158/8/11/576
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