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Confucianism in China’s Nationally Oriented Advertising Text

The article is devoted to the multimodal analysis of the representation of the national-cultural phenomenon “Confucianism” in the field of advertising in modern China on the examples of nationally-oriented advertising texts of different thematic varieties. The relevance of the work is due to the imp...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Yu. Wang, E. N. Remchukova
Formatua: Artigo
Hizkuntza:Russo
Argitaratua: Tsentr nauchnykh i obrazovatelnykh proektov 2021-08-01
Saila:Научный диалог
Gaiak:
Sarrera elektronikoa:https://www.nauka-dialog.ru/jour/article/view/3030
Etiketak: Etiketa erantsi
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