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Strategic marketing of innovations in the cosmetic market

The article is discusses the scientific and theoretical approaches to marketing of innovations in the cosmetic market in the strategic aspect. It is showing the development of the concept of strategic marketing innovation in the foreign and domestic scientific literature; the key concepts of marketi...

詳細記述

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書誌詳細
第一著者: O. S. Laskina
フォーマット: Artigo
言語:Russo
出版事項: Voronezh state university of engineering technologies 2016-04-01
シリーズ:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
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オンライン・アクセス:https://www.vestnik-vsuet.ru/vguit/article/view/887
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