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Strategic marketing of innovations in the cosmetic market
The article is discusses the scientific and theoretical approaches to marketing of innovations in the cosmetic market in the strategic aspect. It is showing the development of the concept of strategic marketing innovation in the foreign and domestic scientific literature; the key concepts of marketi...
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| Formato: | Artigo |
| Lenguaje: | Russo |
| Publicado: |
Voronezh state university of engineering technologies
2016-04-01
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| Colección: | Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij |
| Materias: | |
| Acceso en línea: | https://www.vestnik-vsuet.ru/vguit/article/view/887 |
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