Strategic marketing of innovations in the cosmetic market

The article is discusses the scientific and theoretical approaches to marketing of innovations in the cosmetic market in the strategic aspect. It is showing the development of the concept of strategic marketing innovation in the foreign and domestic scientific literature; the key concepts of marketi...

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Bibliografiske detaljer
Hovedforfatter: O. S. Laskina
Format: Artigo
Sprog:Russo
Udgivet: Voronezh state university of engineering technologies 2016-04-01
Serier:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Fag:
strategic marketing
marketing innovations
innovative production
cosmetic market
Online adgang:https://www.vestnik-vsuet.ru/vguit/article/view/887
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